What We Did
The University of Alberta Faculty of Engineering was looking for a new undergraduate viewbook as a means to recruit more engineering students. In the past, math and science students were naturally drawn to the field of engineering. There was opportunity to tap into a new market of students– creative thinkers who can play a role in solving awe-inspiring challenges.
Starting from the cover, custom typographic design demands to be unravelled and solved. The convoluted shapes intrigue students who are inspired to solve problems.
The photography complements the design system. Photos were taken at interesting angles to create a visual consistency with the design while showing off parts of the university.
The centre fold contains perforated parts of an airplane that are to be constructed using only folding techniques and die cuts. Each part of the airplane signifies an important engineering discipline.
The viewbook positions engineering as a world changing discipline and diversifies the pool of engineer applicants. Response to the book has been overwhelming, resulting in a second printing and a great deal of interest from other university faculties.
Winner: Advertising Club of Edmonton ACE Award
Winner: Summit International Awards, Best of Category
Winner: 2019 CASE Award