Constructing a Powerful Brand


What We Did


Research & Strategy


Visual Identity

Brand Guidelines


A Colourful Rebrand for Alberta Construction & Safety Association


The Alberta Construction Safety Association (ACSA) provides safety advice and education for individuals and organizations within the construction industry.

The logo for the ACSA, which had not been changed in almost 30 years, was out of date and did not accurately express the values and mission of the organization moving forward.


Our goal was to build a brand for ACSA that communicated their purpose with boldness and clarity.

Through focus groups and discussions with ACSA members, we hammered out the key messages and designed a blueprint that would inform the new image of the organization.

The video below shows how the key elements and values influenced the new identity for ACSA.Watch the video below. 


The new image is a reminder of the leadership that ACSA promotes. It is a leadership that provides quality education and empowers people to make construction workplaces safer.


The best part? The ACSA brand provides a solid foundation that can be built on for years to come.

The ACSA would not have been able to complete this rebranding project were it not for the commitment and professionalism of the team at The Met Agency. The team was responsive, action-oriented, and always personable; they never failed us.
— Michael Hogan, Marketing, Communications & Reputation at the ACSA