What We Did
Out of Home Advertising
University of Alberta: Alberta School of Business
The Alberta School of Business at the University of Alberta continually adapts and changes to ensure students are equipped to succeed in an ever-evolving business world.
After conducting market research, brand audit and branding focus groups, it was determined that a brand platform was required to position the school as the environment where entrepreneurs thrive.
The brand platform: “Change the way you do business” positions the school in line with its entrepreneurial values, while standing out from the status quo of conservative business school advertising.
The new messaging and refreshed execution of the brand invites the students to experience what the School offers and change the way they do business.
Photos by: Cooper & O'Hara