Alberta School of Business

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What We Did

Strategy

Graphic Design

Social Media

Copywriting

Out of Home Advertising

Photography

Entrepreneurial Spirit

University of Alberta: Alberta School of Business

The Alberta School of Business at the University of Alberta continually adapts and changes to ensure students are equipped to succeed in an ever-evolving business world.

After conducting market research, brand audit and branding focus groups, it was determined that a brand platform was required to position the school as the environment where entrepreneurs thrive.

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The brand platform: “Change the way you do business” positions the school in line with its entrepreneurial values, while standing out from the status quo of conservative business school advertising.

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The new messaging and refreshed execution of the brand invites the students to experience what the School offers and change the way they do business.

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Photos by: Cooper & O'Hara

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