What We Did
All Ages, All Stages
The Lois Hole Hospital for Women was well known, but not known well. Past campaigns for the hospital focused on raising funds for specific programs or equipment. They recognized the importance for raising the profile of the hospital, and educating the public on the services and facilities offered. The only hospital of its kind in Alberta, the Lois Hole Hospital for Women plays a vital role in the lives of women across the province, as well as neighbouring provinces.
All Ages, All Stages Awareness Video
The Met Agency team in partnership with Back Road Productions, developed a video, telling the story of a woman’s life from birth to adulthood. The video, loosly based on the children's book Love You Forever, showcases the various points where the hospital plays a role in a woman's life.
The award winning video went viral and has been viewed over 100,000 times on Facebook and has made countless people cry.
Social Media Carousel Ads
Photography focused ads placed on social media tell the story of various women living healthy, vibrant lives. The ads lead back to the Lois Hole Hospital landing page and further communicate the role the hospital plays.
Typography and Design
Typography and Design were used to further communicate the resilience of a woman who receives care at Lois Hole Hospital. These designs were used on social media and on the website to further tell the story of Lois Hole Hospital.