What We Did
CapitalCare Foundation: Something's Missing
How do you develop a campaign that helps raise funds for 12 different facilities, each with very specific requests for help?
You create a strategy around customization.
The Met Agency developed the Something's Missing campaign, a set of customized, low budget posters that 12 different CapitalCare facilities could use to promote their unique needs. The Missing poster was a send up to the missing cat-style poster, with copy that keeps the style consistent, including Last Seen and a reward.
The poster series were hung in the areas where the object they require would live. So a chair in a sitting room or a piano in the music room.
Visitors could envision the object in its environment.